The rapid evolution of technology and increasing internet penetration have revolutionized retail, positioning online shopping as a dominant force in the modern retail landscape. This study explores the perceptions, preferences, and satisfaction levels of undergraduate students toward online shopping. A survey conducted among 61 respondents from G.B. Pant University of Agriculture and Technology employed a structured questionnaire distributed via Google Forms, with data analyzed using descriptive statistics. Findings reveal a predominantly young demographic (68.8% aged 19-21), a femalemajority sample (63.9%), and a slight urban preference (55.7%). Most respondents (98.4%) reported prior online shopping experiences, with Amazon emerging as the most popular platform (34.4%), followed by Flipkart (26.2%) and Myntra (23%). Clothing was the most preferred product category (73.7%), reflecting the dominance of fashion-related purchases. In terms of shopping frequency, occasional shopping (50.8%) was most common, while convenience (50.7% agreement) and perceived cost-effectiveness (50.7% agreement) emerged as key drivers for online shopping. Product variety (72.1%) and ease of comparison (70.4%) were recognized as major advantages, whereas perceptions of security were mixed, with 45.9% expressing neutrality. This study highlights the preferences and behavior of the student demographic in online retail, underscoring the significance of platforms offering diverse products, competitive pricing, and enhanced security measures to cater to this digitally savvy audience. The findings provide valuable insights for e-commerce businesses aiming to refine their strategies to meet consumer expectations.