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Journal of Social Welfare and Management

Volume  17, Issue 1, January-April 2025, Pages 27-35
 

Original Article

A Comparative Study of Antecedents Effecting M-Banking Adoption among Gen X, Y and Z

Minakshi1, Manmohan Chaudhry2

1 Research Scholar, K.R. Mangalam University, Sohna, Gurugram, Haryana, India.

2 Associate Professor, K.R. Mangalam University, Sohna, Gurugram, Haryana, India.

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DOI: 10. 21088/jswm.2454.7964.11125.3

Abstract

Introduction: Mobile banking, or “m-banking,” has grown significantly globally in recent years, mostly due to the internet’s and information technology’s rapid development. In developing countries, the use of mobile banking by customers is rapidly increasing. Nevertheless, research on adopting M-banking by various generations appears lacking.

Aim and Objective: To determine “What are the main antecedents that may influence the intent to use mobile banking among Gen X, Y, and Z,” research across generational cohorts is thus required. Therefore, examining the different antecedents of consumer behavior across generations is necessary.

Material and Methodology: After establishing the purpose of the review and the precise research questions, Detailed keyword filters were used to search various databases. Conclusions were then made based on the articles that were searched.

Results: We enumerate the important factors that consumers in each generation consider before utilizing m-banking and conclude that the “one-size-fits-all” mentality of m-banking service providers must be abandoned in place of approaches customized to the generation of their consumer. Financial organizations may use the study’s findings as a foundational framework to help all age groups adopt mobile banking.
 


Keywords : • M-banking adoption • Antecedents • Generation X • Gen Y • Gen Y
Corresponding Author : Minakshi