Aeronautic Dentistry

Agriculture & Biological Sciences

• Dr. Mamta Mamta Ph.D., U.P. Pandit Deen Dayal Upadhyaya Pashuchimisa Vigyan Vishvavi Dhyaya avam Go Anusandhaan Sansihan, India

Agricultural Biotechnology

• Dr. Anagha Krishnamoorthy Ph.D., Lawrence Berkeley National Laboratory, United States
• Dr. Sneha Deepakrao Deshmukh Ph.D., Medicaps University, India

Alternative Medicine

Naturopathy & Yoga

• Dr. Sangeeth Somanadhapai MD (Acupuncture), SGT University, India

Anatomy

Comparative Anatomy

• Dr. Kusum R. Gandhi MD, All India Institute of Medical Sciences, India
• Dr. Vivek Kishanrao Nirmale MD, Maharashtra Institute of Medical Education and Research, India

General Anatomy

• Dr. (Col) Sushil Kumar MS, Armed Forces Medical College, India
• Dr. Ghulam Mohammad Bhat MD (Anatomy), Govt Medical College Srinagar, India
• Dr. Hina Sharma MD, Pacific Medical College And Hospital, India
• Dr. Soumitra Trivedi MS, All Indian Institute of Medical Sciences, Raipur, India

Anesthesia and Analgesia

• Dr. Pankaj Datta Ph.D., Santosh Dental College & Hospital, India

Regional Anesthesia

• Dr. Amrusha Mukesh Raipure M.D. (Anaesthesiology), All India Institute of Medical Sciences, Nagpur, India

Pain Management

• Dr. Uma Hariharan DNB, ABVIMS of Dr. Ram Manohar Lohia Hospital, India
• Dr. Vighnesh C S MD (Anaesthesiology), Adhiparasakthi Hospitals (MAPIMS), Melmaruvathur, India

Neuroanesthesia

• Dr. Vikas Chauhan MD, University of Mississippi Medical Center, United States

Animal Feed Science and Technology

• Dr. Meena Goswami Awasthi, LPT LPT, College of Veterinary Science and Animal Husbandry DUVASU, India
• Dr. Akhil Gupta, Ph.D. Ph.D., Sher-e-Kashmir University of Agricultural Sciences and Technology (SKUAST),

Animal Nutrition

• Dr. Kazi Nurul Hasan Ph.D., Sidho-Kanho-Birsha University, India

Anthropology

• Dr. Amit Soni, Ph.D. Ph.D., Indira Gandhi National Tribal University, India

Socio-Cultural Anthropology

• Dr. Maulishri Shukla Ph.D., Avadh Girls’ Degree College, India

Biological Anthropology

• Dr. Shimul Roy Ph.D., Vidyasagar University, India

Applied Anthropology

• Dr. Debendra Kumar Biswal Ph.D., Utkal University, India

Ayurved

• Dr. Julia Spivack MD, Constantia Clinic, United Kingdom

Dravyaguna (Pharmacology)

• Dr. Seema Nishant Parma MD, Jupiter Ayurved College, India

Kaya Chikistha (General Medicine)

• Dr. Hira Lal Sharma Ph.D., University of Patanjali, India
• Dr. Jaisri M. Lambert Ph.D., Ayurveda Seminars & Consulting, Canada
• Prof. S.M.S. Samarakoon Ph.D., University of Colombo, Sri Lanka
• Dr. Snehal R. Sonani MA (Ayu), G.J. Patel Institute of Ayurveda Science and Research, India

Shalya Tantra (Surgery)

• Dr. Tukaram S. Dudhamal Ph.D., Institute of Teaching and Research in Ayurveda, India
• Mr. Ajit Kumar Pradhan MS, All India Institute of Medical Sciences, India

Swastha Vritta (Preventative Medicine)

• Dr. Amrutha Kalyani MD (Ayu), Sanjeevini Ayurveda Medical College and Hospital, India

Biochemistry and Biophysics

Biochemistry

• Dr. Mosin Saleem Khan Ph.D., Government Medical College Baramulla and Associated Hospitals, India
• Dr. Rahul Saxena Ph.D. (Biochemistry), Sharda University, India

Biology

Cardiovascular Medicine and Surgery

• Dr. Dharmendra K. Srivastava, MCh MCh, Professor (Junior Grade),,

Cardiovascular Medicine

• Dr. Amitabh Satsangi MS, AIIMS, New Delhi, India

Pediatric Cardiothoracic Surgery

• Dr. Anish Gupta M.Ch., AIIMS, India

Communicable Diseases

• Dr. Harish C. Gugnani Ph.D., Saint James School of Medicine, South Africa

Infection Control and Hospital Epidemiology

• Dr. Bratati Banerjee DPH, Maulana Azad Medical College, India

General Medicine

• Dr. Seema P. Mahant MD (Medicine), All India Institute of Medical Sciences, India
• Dr. Rupsa Banerjee MD, International Institute of Health Management Research, India
• Dr. Shweta Goswami MD, Maulana Azad Medical College, India

Community and Public Health Nursing

Home Health Nurse

• Dr. M. Hemamalini Ph.D., SRM College of Nursing, India
• Dr. Jeya Beulah D. Ph.D., S.C.P.M. College of Nursing & Para Medical Sciences, India
• Dr. Jinu K. Rajan Ph.D., Majmaah University, Saudi Arabia
• Dr. Soney M. Varghese Ph.D., M.O.S.C. College of Nursing, India
• Ms. Usha Devi S. M.Sc., Murlidhar College of Nursing, India
• Dr. Veerabhadrappa G. M. Ph.D., BLDEA’S College of Nursing, India
• Dr. Vinish V. Manipal Ph.D., Manipal College of Nursing, India
• Ms. Nayana kalane M.Sc., Sumantai Wasnik Institute of Nursing, India

Dentistry

Dermatology

Ear, Nose, and Throat (ENT)

Otology and Neurotology

• Dr. Tejaswi Gupta NBE, Uttar Pradesh University of Medical Sciences, India

Head and Neck Surgery

• Dr. Saurabh Varshney, MS MS, All India Institute of Medical Sciences (AIIMS),

Emergency and Trauma Nursing

Pediatric Emergency and Trauma Nursing

• Dr. Vijaya Lakshmi, Ph.D. Ph.D., S.B.S. College of Nursing, India

Emergency Medicine

Endocrinology

Diabetology

• Dr. Aashka M. Shah MD (Internal Medicine), Dr. M.K. Shah Medical College and Research Centre, India
• Dr. Rohit Raina MD, AIIMS Bathinda, India

Pediatric Endocrinology

• Dr. Benson C. Selvanesan Ph.D., Uniformed Services University of the Health Sciences, United States

Food, Nutrition, and Dietetics

• Dr. Indresh Kumar, Ph.D. Ph.D., Regional Center of Excellence Nutrition Rehabilitation Resource and Training (RCoENRRT), India

Forensic Chemistry and Toxicology

• Dr. Vivekanshu Verma, DFM DFM, MEDANTA the Medicity, India

Forensic Chemistry

• Dr. A.K. Jaiswal Ph.D., All India Institute of Medical Sciences, India
• Dr. Don Caeiro M.Sc., Kristu Jayanti College, India

Forensic Toxicology

• Dr. Rajesh Kumar MD, All India Institute of Medical Sciences, Deoghar, India

Computational Forensic Chemistry and Toxicology

• Dr. Ashok Kumar Jaiswal, Ph.D. Ph.D., All India Institute of Medical Sciences (AIIMS), New Delhi-110029, India

Forensic Medicine

Forensic Toxicology

• Dr. Rajesh Kumar MD (Forensic Medicine and toxicology), All India Institute of Medical Sciences, India

Forensic Medicine (General)

• Dr. Abhishek Yadav MD (Forensic Medicine), All India Institute of Medical Sciences, India
• Dr. Abilash S. MD, All India Institute Of Medical Sciences Delhi, India
• Dr. Jitendra Kumar MD, J.N. Medical College, India

Forensic Odontology

Forensic Science

Forensic Biology

• Dr. Shivpoojan Kori Ph.D. (Forensic Science), Forensic Science Laboratory, India

Forensic Chemistry

• Dr. Vinod Dhingra Ph.D., Police Training School, India
• Dr. R.K. Kumawat Ph.D., State Forensic Science Laboratory, India
• Ms. Neha Jain M.Sc. (Forensic Science), Sherlock Institute of Forensic Science, India

Forensic Medicine

• Mr. Neeraj Kumar M.Sc., Forensic Science Laboratory, India

Gastroenterology

Genetics

Molecular Genetics

• Dr. Rajaneesh Kumar Gupta Ph.D., Institute of Science, Banaras Hindu University, India
• Dr. Pradip Rameshbhai Chauhan MS, All India Institute of Medical Sciences, Rajkot, India

Gerontology and Geriatric Nursing

Hematology/Oncology

Hospital Administration

Healthcare Management

• Dr. Arijit Dey MD (Forensic Medicine and toxicology), All India Institute of Medical Sciences,

Patient Care Services Administration

• Dr. Lavanya J. MD (Microbiology), Chikkamagaluru Institute of Medical Sciences,

Hospital Infection

Microbiology

• Dr. Sayan Bhattacharyya MD, All India Institute of Hygiene & Public Health, India

Law and Human Behavior

Legal Medicine

Library and Information Science

• Dr. Sanjay K. Kaushik, Ph.D. Ph.D., Kurukshetra University, Kurukshetra, India

Maternal-Fetal & Neonatal Medicine

• Dr. Alka B. Patil, MS MS, ACPM Medical College, India

Medical and Health Sciences

• Dr. Suman Kumar Kotwal, MD MD, Govt. Medical College, Jammu,
• Dr. Suman Kumar Kotwal, MD DM,

Allied Health Sciences

• Dr. Taranpreet kaur M.D. (Medicine), AIIMS, Jammu, India

Medical Education and Research

Medical Education Research

• Dr. Pratibha Singh MD (OBG), All India Institute of Medical Sciences,

Microbiology

Bacteriology

• Dr. Aaftab G.P. MD (Clinical Microbiology), Navodaya Medical College Hospital and Research Centre, India
• Dr. Nitesh Kumar Jaiswal Ph.D., Manipal Tata Medical College, India
• Dr. Pradnya Shailendra Kale MD (Microbiology), Seth GS Medical College & KEM Hospital, India

Industrial Microbiology

• Dr. Amresh Kumar Singh MD, BRD Medical College, India

Neurology and Neurosurgery

• Dr. Atul Goel, Mch Mch, Lilavati hospital and research centre, India

Nurse Midwifery and Maternal Health

Nursing

• Dr. Alka Devanand Tajne Ph.D., Vibrant Nursing College, India

Pediatric Nursing

• Prof. P. Chitra Ph.D., College of Medicine, Ambo University, Ethiopia
• Dr. J. Daniel Tamilselvan Ph.D., SBVM Mauli College of Nursing, India

Mental Health Nursing

• Dr. P. Jayanthi Ph.D., Omayal Achi College of Nursing, India
• Dr. Donit John Ph.D., Abad College of Nursing, India
• Dr. Dinesh Sharma Ph.D., Govt. Colege of Nursing, India
• Dr. Donit John Ph.D., Shiva Trust's, Ahmedbad Training College of Nursing, India

Nurse midwife

• Ms. Abha Chaorsiya M.Sc., Galgotias School Of Nursing, India
• Mr. K. Sesha Kumar M.Sc., Commissioner of Health and Family Welfare, India

Obstetrics & Gynecological Nursing

• Mrs. Catherine K. M.Sc. (Nursing), Pondicherry Institute of Medical Sciences, India
• Dr. Deepak Sharma Ph.D., Faculty of Nursing, SGT University, India

Surgical Nursing

• Mr. Vinit Kumar Ramawat Ph.D., Metro College of Nursing, India

Obstetrics and Gynecology

• Prof. Nutan Agarwal, MD MD, Artemis Hospitals, India

Ophthalmology

Retinal and Vitreous Diseases

• Dr. (Col) Poninder Kumar MD, Army College of Medical Sciences, India

Orthopedics

Joint Replacement and Reconstruction

• Dr. Sarang Shete MD, Jawaharlal Nehru Medical College, India

Spine Surgery

• Dr. G. Amrit MS (Orthopedics), Institute of Medical Sciences & Sum Hospital Campus II, India

Pathology

Clinical Pathology

• Dr. Prashant Bhardwaj, MD MD, Autonomous State Medical College, India
• Dr. Neeru Dave MD, Shri M. P. Shah Government Medical College, India

Specialized Pathology

• Prof. Abdul Gafoor MD (Alternative Medicine), AAG Personalized Integrative Healthcare, Singapore
• Dr. Ajit Pal Singh Ph.D., School of Allied Health Sciences and Sharda Hospital, Sharda University, India

Pediatric Nursing

Pediatrics

Pediatrics Emergencies

Pediatric Critical Care

• Dr. Amit Priyadarshi M.Ch., AIIMS, Bhopal, India

Pharmaceutical and Medicinal Chemistry

Medicinal Chemistry

• Dr. A. Lakshmana Rao Ph.D., V. Institute of Pharmaceutical Sciences,, India
• Ms. Surya Parakkot Ramakrishnan Ph.D., Madras Medical College,Chennai-03,

Endocrine Pharmacology

• Dr. Indushree T MD (Pharmacology), Siddaganga Medical College & Research Institute, India

Physiology

• Dr. Mona Bedi, MD MD (Physiology), Maulana Azad Medical College, India

Systems Physiology

• Dr. Sunita Kumari MD (Physiology), All India Institute of Medical Sciences, Jammu, India

Applied Physiology

• Dr. Paromita Seal Ph.D., Bangabasi Evening College, India

neuro-cognitive-physiology

• Dr. Shantala Shripad Herlekar MD Physiology, M S Ramaiah Medical college, India

Physiotherapy and Occupational Therapy

Musculoskeletal Physiotherapy

• Prof. (Dr.) Niraj Kumar Ph.D., Shri Guru Ram Rai School of Paramedical & Allied Health Sciences, SGRR University, India
• Dr. Sneha Sameer Ganu, MPT MPT, K J Somaiya College of Physiotherapy, India
• Dr. Md. Aejaz Siddiqui Ph.D., Khyati institute of Physiotherapy, India

Neurological Physiotherapy

• Dr. Megha Masaun MPT, Dr. RML Hospital, India

Plant and Soil

Plant Sciences

• Dr. Prajapati Viral Prahladbhai Ph.D., ASPEE College of Horticulture and Forestry, India
• Mr. Subash Thapa Ph.D., South Dakota State University, United States

Plant Pathology

• Mr. Erayya . Ph.D., Dr. Kalam Agricultural College, India
• Mr. Mohit Meena M.Sc. (Agir) Plant Pathology, Banaras Hindu University, India
• Dr. Shashi Meena Ph.D. (Plant Physiology), ICAR-Indian Agricultural Research Institute (ICAR-IARI), India
• Dr. Puja Pandey Ph.D. (Plant Pathology), Anand Agricultural University, India

Plastic Surgery and Transplantation

Political Science

• Dr. Kandi Kamala, Ph.D. Ph.D., Government Degree College for Women,

International Relations

• Prof. Sangit Sarita Dwivedi Ph.D., Bharati College, India

Preventive Medicine

• Dr. Upendra Baitha, MD MD, All Indian Institute of Medical Sciences, India

General Medicine

• Dr. Gaurav Gupta MD, All India Institute of Medical Sciences, India
• Dr. M Sukumar MD (General Medicine), All India Institute of Medical Sciences (Bhopal), India

Psychiatric Nursing

Community Psychiatric Nursing

• Dr. Amandeep Kaur Bajwa Ph.D., Sri Guru Ram Das College of Nursing, India

Psychiatry

• Dr. Hemendra Singh, MD MD, M.S. Ramaiah Medical College and Hospitals, India

Public Health

Preventive and Social Medicine

• Dr. (Brig) Hemant Kumar MD, A. J. Institute of Medical Sciences & Research Centre, India

Radiology

Social Welfare

Social Welfare Administration

• Dr. Abdul Majeed Jazeel Ph.D., Govt. Teachers’ College, Sri Lanka
• Dr. Shahid Ali Ph.D., Islamic University of Science & Technology, India

Research and Evaluation

• Dr. A. Appu Ph.D., MEASI Institute of Management, India

Surgery

General Surgery

• Dr. Manohar Lal Dawan MS, Sardar Patel Medical College and P.B.M. Hospital, India

Surgical Nursing

• Dr. Pramilaa R., Ph.D. Ph.D., Chirayu College of Nursing,

Urology, Nephrology and Andrology

Veterinary Medicine

Surgery

• Dr. Shree Ram Karir Ph.D., Rajasthan University of Veterinary and Animal Sciences, India
• Dr. Rahul Paul Ph.D., Institute of Veterinary Science and Animal Husbandry, India

Waste Management

• Dr. Ravindra Dalpatrao Bansod, PhD Ph.D., Mahatma Phule Krishi Vidyapeeth,

Women

Yoga

Hatha Yoga

• Dr. Prajwal H.M. MD, Alva's College of Naturopathy and Yogic Sciences, India
• Dr. Dipak Chetry Ph.D., University of Patanjali, India
• Mr. Santosh Kumar Sahu PG in Yoga, All India Institute of Medical Sciences, India

Aeronautic Dentistry

Agriculture & Biological Sciences

Alternative Medicine

Anatomy

Anesthesia and Analgesia

Animal Feed Science and Technology

Anthropology

Ayurved

Biochemistry and Biophysics

Biology

Cardiovascular Medicine and Surgery

Communicable Diseases

Community and Public Health Nursing

Occupational Health Nurses

• Dr. Anshu Kumar MB,

Dentistry

Dermatology

Ear, Nose, and Throat (ENT)

Emergency and Trauma Nursing

Emergency Medicine

Endocrinology

Food, Nutrition, and Dietetics

Forensic Chemistry and Toxicology

Forensic Medicine

Forensic Odontology

Forensic Science

Gastroenterology

Genetics

Gerontology and Geriatric Nursing

Hematology/Oncology

Hospital Administration

Hospital Infection

Law and Human Behavior

Legal Medicine

Library and Information Science

Maternal-Fetal & Neonatal Medicine

Medical and Health Sciences

Medical Education and Research

Microbiology

Neurology and Neurosurgery

Nurse Midwifery and Maternal Health

Nursing

Obstetrics and Gynecology

Ophthalmology

Orthopedics

Pathology

Pediatric Nursing

Pediatrics

Pediatrics Emergencies

Pharmaceutical and Medicinal Chemistry

Physiology

Physiotherapy and Occupational Therapy

Plant and Soil

Plastic Surgery and Transplantation

Political Science

Preventive Medicine

Psychiatric Nursing

Psychiatry

Public Health

Radiology

Social Welfare

Surgery

Surgical Nursing

Urology, Nephrology and Andrology

Veterinary Medicine

Waste Management

Women

Yoga

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The Publisher

Mr A. Lal is Director General of Red Flower Publications Private Limited. It regulates all business at the executive level, including employee recruitment, dismissal, compensation, and important decisions for the company. All employees, staff, etc. work under his supervision.

The Managing Editorial Team

This group is responsible for all editorial work, including special sections such as art, editorial and production. However, all these areas are divided into two main categories:

• Editor-in-Chief
  This is the position of the editor and is considered to be the head of the editing team. He is responsible for controlling the main content of the production and plays an essential role in budgetary decisions and contributes to hiring other editors.
• Editors Department
  The second line of the editorial team after the Editor-in-Chief is the editors. It is part of the editorial management team responsible for manuscripts and other publishing documents, and for the editing and copyediting of manuscripts and other publishing documents and providing an alternative for the authors. Editors play an important role in finalizing books and articles in journals.

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This is an employee responsible for supporting the publication of literature and overseeing the payment process of books and journals to the author. Their work as agents is to follow-up and pursue contracts with unpublished authors. Many literary agents work in publishing companies in a variety of literary genres. These agents are classified by the type of books and journals they work with.

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This group is responsible for implementing the appropriate marketing strategies of the publisher. Their work includes creating promotional and advertising campaigns.

The Financers

Last but not least, the people responsible for the financial aspects of the publishers are accountants and financial experts.

Last updated 08 October, 2024

The Red Flower Publication Private Limited was founded in New Delhi by Mr. A. Lal, a 36-year-old Meerut University post-graduated and Library and Information Sciences post –graduated from IGNOU (New Delhi) who had previously held a publishing -related job at India’s prestigious medical institution “All India Institute of Medical Sciences, New Delhi. After leaving the job from AIIMS, New Delhi in February, 2000 he started a library supply agency and after serving hundreds of libraries including universities in India and abroad he started a India’s number 1 peer-reviewed journal “Indian Journal of Library and Information Science” in 2007.

In 2008, he started 6 medical super speciality journals. In 2009 he formed a publishing company “Red Flower Publication Private Limited” and immediate its formation the company started 4 more peer reviewed journals. The company by the supervision of Mr.Lal currently publishing 61 medical and scientific journals which are circulated worldwide. The Red Flower Publication Private Limited published relatively few books per year and issued only titles in which the firm's owner himself believed.

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Advertisement Standard Code of India (ASCI)
The Advertisement Standard Code of India investigates complaints about published medicines advertisements and ensures compliance with the India Codes of Advertising and Sales Promotion which include a section on medicines advertising. It also monitors advertising in the press, direct marketing and sales promotion and on the Internet. Advertisements directed at health professionals are exempt from the India Codes of Advertising and Sales Promotion.

The Prescription Medicines Code of Practice Authority (PMCPA)
Complaints about the advertising of medicines supplied on prescription are considered by the Prescription Medicines Code of Practice Authority under the OPPI Code of Pharmaceutical Practices. Complaints which are made under the Code about promotional activities and promotional material are considered by the Code of Practice Panel, the decisions of which can be appealed to the Code of Practice Appeal Board. Reports on completed cases are published quarterly in the Code of Practice Review.

Policy corrected as of 30 November, 2022

ASCI: India's Advertising Regulatory Framework

Advertising, generally speaking, is the promotion of goods, services and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.

The Advertising Standards Council of India (ASCI), established in 1985, a body committed to the cause of Self-Regulation in Advertising, ensuring the protection of the interests of consumers to maintain and enhance the public's confidence in Advertising.

This write up attempts to explicate the initiative taken by ASCI in controlling and promoting the concept of fair advertising practices in India and its impact on the advertisements prevailing in the Pharmaceutical Sector at present.

In regards to promote fair practices of advertisement in the Indian market and protect the right of customers as guaranteed under the Consumer Protection Act, 1986, ASCI had come up with the regulatory mechanism termed as "Code for Self-Regulation in Advertising"["Code"] with the prime objectives to identify and control the content of advertisements so that they are not offensive and illegal in nature and should not intent to misrepresent the customers so as to achieve fair advertising practices in the scenario of Indian market by ensuring the following basic guidelines:-

To ensure the truthfulness and honesty of representations and claims made by advertisements and to safeguards against misleading advertisement.

To ensure that advertisements are not offensive to generally accepted standards of public decency.
To safeguard against the indiscriminate use of advertising for the promotion of products which are regarded as hazardous to society or to individuals to a degree or of a type this is unacceptable to society at large.

To ensure that advertisements observe fairness in competition so that the consumer's need to be informed on choices in the market-place and the canons of generally accepted competitive behaviour in business is both served.

The code brings into its purview all those advertisers, advertising agencies, media or such other individuals who commission, create, place or publish any advertisement or assist in the creation or publishing of any advertisement which is in contravention of this Code and applies to advertisements read, heard or viewed in India even if they originate or are published abroad so long as they are directed to consumers in India or are exposed to significant number of consumers in India.

The Code is divided into IV chapters and the onset of it defines "advertisement", "product", "consumer", "advertiser", "advertising agency", "media", etc. The Code not only includes all form of paid- for communication, addressed to the Public or a section of it but does not exempt even those form of communication which is carried free-of-charge for any reason in the normal course which is recognized as an advertisement by the general public. Hence, advertisers or advertising agency or media or any such related person cannot defend himself/itself from the purview of the Code on the ground that he/it was not indulged in a communication for commercial promotion of any product and the communication was meant only for general reference.

ASCI and its reach on Pharmaceutical/ Allied health care Industry

Recently ASCI upheld approximately 36 complains in the category of Pharmaceuticals companies and Healthcare sector held for violation of the Code.

In an advertisement of the pain relief ointment Volini, Ranbaxy Laboratories Ltd. claimed as "99% doctors have used Volini to relieve their pain" and "Volini No.1 doctors' prescribed pain reliever since last 12 years".

Dabur India Ltd's Dabur Chyawanprash print ad claimed that "Dabur Chyawanprash provides 3 times more immunity", "Helps improve the ability to fight illness by 3 times", "ONLY Dabur Chyawanprash provides immunity.

In the above matters, the advertiser was not able to substantiate the claim with necessary support and data and the ad were considered as contravention of the Code.

The National Advertising Monitoring Service (NAMS)

In order to maintain a track on misleading advertisements which harm the interests of consumers, ASCI announced an initiatives of a mechanism called National Advertising Monitoring Service (NAMS) which will work in partnership with TAM Media Research and will identify advertisements which are in potential violation of Chapter 1 of ASCI Code and will monitor ads in the sectors covering Auto, Banking, Financial Services & Insurance, FMCG (including F&B), Consumer Durables, Educational Institutions, Health Care Products & Services, Telecom and Real Estate sectors. The scope of work will cover the tracking of more than 30 newspapers (all editions) which contribute to over 80 per cent of national newspaper readership and all TV channels in all Indian languages. The mechanism will work on three-fold steps initiating from tracking advertisements that is seen as being potentially violating Chapter 1 of ASCI Code which will then be forwarded to ASCI on a weekly basis, post which ASCI would process them according to its normal complaint procedure involving its Consumer Complaints Council (CCC) for adjudication.

Keeping in view the initiatives undertaken by ASCI in the recent past and irrespective of the fact that the Code introduced by ASCI is voluntary in nature, the advertisers ought to give regard to such Code at the time of publishing their advertisements since if any advertiser fails to comply with the CCC decision in writing on a complaint upheld against a Press Ad, the ASCI has option to inform the Press Council of India and Ministry of Information & Broadcasting about the print Ad contravening the ASCI Code and such action may dent the reputation of the concerned advertiser.

Last updated 22 June 2024