Journal of Social Welfare and Management
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Journal of Social Welfare and Management 10(3 (Special Issue)):p 448-452, . | DOI: http://dx.doi.org/10.21088/JSWM.0975.0231.10318.20
Original Article
A study on E-commerce Marketing Mix Strategy With Special Reference to Amazon.com, Inc
Nimitha Chackochan, IInd M.Com St. Aloysius College, Elthuruth, Thrissur, Kerala 680611, India. , Nimitha Chackochan
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Journal of Social Welfare and Management 10(3 (Special Issue)):p 448-452, . | DOI: http://dx.doi.org/10.21088/JSWM.0975.0231.10318.20
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Abstract
Today e-commerce is an emerging model refers to the use of an electronic medium to carry out commercial transactions. Electronic commerce has also led to the development of electric market places where suppliers and potential customers are brought together to conduct mutually beneficial trade. Amazon.com.in has been recognized as one of the most successful companies to exist in the field of E-commerce. When Amazon first launched as a website they only sold books. The Founder Jeff Bezos had a vision for the company’s explosive and e-commerce domination. Without a strategic E-commerce marketing plans a business website will fall in among the thousands of other companies selling similar products for similar prices. This paper will evaluate Marketing strategy adopted by Amazons to stand apart from the competition. This study includes information from secondary data. So as to conclude that Amazon has so far perform based on their marketing mix strategy at every essential way and has they continue as that it will increase their territory of scale.
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- Nimitha Chackochan, IInd M.Com St. Aloysius College, Elthuruth, Thrissur, Kerala 680611, India.
, - Nimitha Chackochan
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Keywords
E-Commerce; Marketing Mix Strategy; Amazon.com.in; Jeff Bezos; 7 P’s.Search for Similar Articles
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