Home > Journals > Indian Journal of Forensic Medicine and Pathology

Indian Journal of Forensic Medicine and Pathology

Submit your article Read this Journals View all journals
Full Text (PDF)
Review Article

Healthcare Ethics and Promotional Advertising: A Difficult Relationship

Anvita Ahuja , Anvita Ahuja1 , Prateek Rastogi2 , Supriya Kapoor3

Author Information
Licence:


Indian Journal of Forensic Medicine and Pathology 14(1):p 53-58, . | DOI: http://dx.doi.org/10.21088/ijfmp.0974.3383.14121.7
How Cite This Article:

Anvita Ahuja, Prateek Rastogi, Supriya Kapoor/Healthcare Ethics and Promotional Advertising: A Difficult Relationship/ Indian J. Forensic Med Pathol. 2021;14(1):53–58.

Received : N/A         Accepted : N/A          Published : N/A
Abstract

Participation of health-care professionals in the advertising business has been subject to a raging debate since days beyond recall. It has gained more acceptance but was despised in the past. The Code of Ethics of many National Medical Councils around the world has maintained that for a medical professional to engage in commercial advertising of himself or some other product is unethical-owing to the influence and the cultural authority that a health-care professional holds. This paper reviews instances where medical professionals and bodies have been reported to have explicitly or tacitly lent their support to brand endorsements. Malpractices within the advertising industry in relation to medical fraternity-such as untrue/conjectural claims, distortion of words of a reliable medical body etcetera have also been discussed. Keywords: Advertising; claims; Distortion; Endorsements; ethics; zohnerism.

References

No records found.

Funding

Author Information

Authors and Affiliatione

  • Anvita Ahuja
    ,
  • Anvita Ahuja1
    ,
  • Prateek Rastogi2
    ,
  • Supriya Kapoor3
    ,
Conflicts of Interest
Supplementary Information

Below is the link to the supplementary material.

Rights and Permissions


About this article

Cite this article

Anvita Ahuja, Prateek Rastogi, Supriya Kapoor/Healthcare Ethics and Promotional Advertising: A Difficult Relationship/ Indian J. Forensic Med Pathol. 2021;14(1):53–58.

Licence:


Download citation

Received Accepted Published
N/A N/A N/A
DOI: http://dx.doi.org/10.21088/ijfmp.0974.3383.14121.7
Keywords

Article Level Metrics

Last Updated

Sunday 08 June 2025, 03:12:24 (IST)

60

Accesses

00
0
00

Citations


22
11
23

View full article metrics including social shares, article views and publishing history


Article Keywords

Keyword Highlighting

Highlight selected keywords in the article text.


Timeline

Received N/A
Accepted N/A
Published N/A

licence




Access this article


Reprint Order Form
Buy Single Article
Institutional Subscriptions

Share