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Marketing Strategy for Information Products and Services in Library: In view of the Ranganathan’s five Laws of Library and Information Science

Mahendra Kumar, , Mahendra Kumar

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Indian Journal of Library and Information Science 18(1):p 75-80, . | DOI: http://dx.doi.org/10.21088/ijlis.0973.9548.18124.8
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Mahendra Kumar/Marketing Strategy for Information Products and Services in Library: In view of the Ranganathan’s five Laws of Library and Information Science/Indian J Lib Inf Sci 2024; 18 (1):75–80.
 

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Abstract

The paper emphasises the need of information products and services and marketing strategies five laws of LIS have been amended to match the marketing of Library Services.
 

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  • Mahendra Kumar,
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  • Mahendra Kumar
    ,
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Cite this article

Mahendra Kumar/Marketing Strategy for Information Products and Services in Library: In view of the Ranganathan’s five Laws of Library and Information Science/Indian J Lib Inf Sci 2024; 18 (1):75–80.
 

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DOI: http://dx.doi.org/10.21088/ijlis.0973.9548.18124.8
Keywords Marketing; Library Services; OPAC; Blogs; Five laws of library science.

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