Journal of Social Welfare and Management

 This article reviews the UGC notification on regulations Clause 7.3.0 on the appointment of Vice Chancellors in universities. The second sentence of the regulation has certain expressions that can possibly lead to several subjective interpretations resulting in ambiguity. No one can deny that a lot of thinking would have gone into the formulation of the said regulation. But experience has shown that a review is necessary. Expression such as “experience in an equivalent position” demands careful interpretation. Further a few words pertinent in the present context like “post vs position, professorship vs headship, professorship vs membership in the Syndicate” are analyzed for the purpose of bringing better clarity. It is hoped that this article will sensitize some of those in the apex body of higher education which constantly emphasizes transparency and merit in appointment of top officials.

  The bottom of the pyramid will continue to grow and emerge as a huge potential market for manufactured goods and services in an unprecedented manner in the years to come. This trend would provide a perennial population dividend for Fast Moving Consumer Goods companies. According to a report by Nielsen, the Indian rural market is tipped to grow more than tenfold to USD 100 Billion by 2025, presenting a huge opportunity for Fast Moving Consumer Goods brands. The Fast Moving Consumer Goods giants in India like Hindustan UniLever, ITC, Britannia, Nestle, Procter and Gamble etc. have already proven their sales performance in rural markets and continue to extend their sales. The Fast Moving Consumer Goods companies over the years have developed and implemented rural marketing strategies to overcome the challenges in rural markets. The major challenges in rural markets are Awareness, Affordability, Availability and Acceptability of their brands. The Fast Moving Consumer Goods companies need to target and gain their profitability through customized marketing strategies to meet these challenges as well as consider the factors that motivate rural consumers to buy Branded  Fast Moving Consumer Goods and their purchase decision on Branded Fast Moving Consumer Goods. The Fast  Moving Consumer Goods companies need to measure also the effectiveness of rural marketing strategies for reengineering existing strategies. This paper focuses on to measure the effectiveness of  existing rural marketing strategies of Branded Fast Moving Consumer Goods companies in  Ahmednagar District.

 The purpose of this study is to find out the socio-economic and living condition of the palmyrah tappers in Tuticorin district of  Tamilnadu. The present  study has covered the three villages from Tuticorin District viz Korampallam, Pudukkottai and Pannaivilai. The study utilized both primary and secondary data.  Percentage, average, standard deviation, multiple linear regression, F test and Chi-square test were used. In order to find out whether there is any correlation between the family type and income of respondents, chi-square test has been applied.  As the calculated value of chi-square is greater than the table value at 5 per cent level of significance, there is a relationship between income of the respondents and family types of the respondents study area. The determinants of yield per acre palm plantations are identified with the help of multiple linear regression models of Cobb-Douglas type.  Per acre yield is taken as the dependent variable and six factor inputs are included as independent variables. It is observed in the case of palm orchards, R2 value indicated that about 74 per cent of variations in yield were jointly caused by the six explanatory variables included in the model.  Human labour and capital was found to be statistically significant at 5 per cent level.  It indicated that one per cent increase in these variables could increase yield by 0.2813 per cent and 0.2871 per cent respectively.  It was also found that the human labour had a greater influence on the determination of yield, followed by the variable capital.  As per F-value, the fitted regression model was statistically significant at 5 per cent level.  The study gives a clear idea of income; saving, debt and expenditure pattern of the households of palmyrah tappers in Tuticorin district and brings to light certain causes for socio-economic backwardness of the tappers community. 

 360 degree feedback, also known as  ‘multi-rater feedback’, is the most comprehensive appraisal where the feedback about the employees’ performance comes from all the sources that come in contact with the employee on his job. An appraisal made by the top management, immediate superior, peers, subordinates, self and customers is called 360 degree appraisal. This method is very reliable because evaluation is done by many different parties. These parties are in the best position to evaluate the employee or manager because they are continuously interacting and working with him. It is also used to evaluate other qualities such as talents, behaviors, values, ethical standards, tempers, loyalty. The aim of the study was to assess the level of knowledge on 360 degree performance appraisal among faculty and to associate the level of knowledge of faculty on 360 degree performance appraisal with their selected demographic variables. Research design was descriptive in nature, and the Research approach adopted was quantitative approach. The tool used for the data collection consisted of 2 parts: Part A: demographic variables and Part B: structured questionnaire. The study was conducted at SRM College of Nursing, Kattankulathur. The study comprised of all the faculty who fulfill the inclusion criteria. The analysis of  frequency and percentage distribution of the level of knowledge on 360 degree performance appraisal among  faculty  shows 17(56.6%) had moderate knowledge, 8(26.7%) had inadequate knowledge and 5(16.7%) had  adequate  knowledge. There is a  Statistical significance association between age group, experience, teaching assignment, exposure and knowledge levels  at 95% [ P < 0.05 ]. The study concluded that the faculty of  S.R.M. College of nursing Kattankulathur have moderately adequate knowledge regarding  360 degree performance appraisal.

 One of the major objectives of formal education is to prepare the educand for a suitable career and to achieve it. Higher secondary education is a gateway to different careers and the students make career decisions during this period of studies. The present study explores the level of career aspiration among higher secondary school students in Kerala state. A career aspiration scale constructed and standardized by Grewal (2011) was administered to a sample of 250 higher secondary school students in the State of Kerala. The results of the study show that the higher secondary school students possess average level of career aspiration. It was found that demographic variables such as gender, locale, and socio-economic status influence the level of career aspiration. The findings of the study point to the need for providing career guidance programmes to augment the career aspirations of students, especially male students and students from rural areas and from families of low socio-economic status.