Journal of Social Welfare and Management

The whole world is facing problems on various dimensions of human existence such as; economic, social, environmental or security. Issues related to conflicts, natural and human made disasters, forced migration civil wars etc. are emerging at regular intervals at global scale, which leads to many problems some are man made and some natural in both cases human being are sufferers. Governmental help and efforts are not enough to address all issues. Here Non Governmental Organizations (NGOs) plays an important role in creating peaceful societies and help marginalized people or groups. The NGOs need help to channelize their cause and reach out the people in a very cost effective way and a very short span of time. Undoubtedly in all this internet acts as a marketing medium for NGO is a great help. While there are numerous studies on marketing of NGOs but there are few studies on how internet and its marketing allies can help NGOs. This study had used exploratory research paradigm and established the role of internet marketing for NGOs and its effectiveness. It was found that leading NGOs of India are using popular social media tools and its use is proportionately increasing according to their annual income and expenditure.

Caller ID Spoofing is on the increase everywhere in the world. A large number of people have become victims of the Caller ID Spoofings. The awareness among teachers will be an effort to control the crimes and protect the student populace, at least to be vigilant. The present study was conducted to investigate Caller ID Spoofing awareness among teacher trainees studying at Government Teachers College, Addalaichenai. A normative survey method was adopted on a sample of 200 teacher trainees selected by stratified random sampling technique. The data were collected by using Caller ID Spoofing Awareness Scale and Personal Information Schedule. The major findings of the study have revealed that there exist significant differences in Caller ID Spoofing awareness among teacher trainees with respect to gender, while there is little difference in terms of locality. It is recommended to have more awareness progammes to the students and teachers to prevent themselves from falling victim of this technology.

Sanitation falls under the precautionary type of public health. An estimated 1.2 million scavengers in the nation are complicated in the sanitation of our environments. The working conditions of these manual scavengers have remained practically unchanged for over a century. The paper discusses the status and health problems of manual scavengers in Thoothukudi Corporation of Tamilnadu. The objectives of this study are: 1. To study the socio-economic outline of the sample manual scavengers. 2. To examine the nature of the job of the manual scavengers. 3. To analyse the facilities provided to manual scavengers. 4. To assess the health problems in manual scavengers after completion of work and. 5. To evaluate the working environment of manual scavengers. The present study is carried out in Thoothukudi Corporation of Tamilnadu by using simple random sampling method. The averages, standard deviation, f-testand chi-square test used for the analysis. The secondary data collected from available literature in books, e-books, magazines, newspapers, research article, research journal, e-journals, and other published materials relating to the working in India mainly meant for the manual scavengers. The study shows that out of the total 150 sample manual scavengers, majority 39 respondents strongly agree that they have provided cloves safely for doing their work, 38 sample respondents agree that they have provided instruments for doing their work. In order to find out whether there is any correlation between the facilities provided to manual scavengers and their level of satisfaction, the chi-square test was applied. As the calculated value of Chi-square is higher than the table value at 5 per cent level of significance, there is a relationship between facilities provided to manual scavengers and their level of satisfaction in the study area.

The health sector inhabits an extremely significant location in safeguarding maintainable overall socio-economic development in developing countries. The current article is an attempt to analyse the perception of the patients as regards to the services and facilities in the primary health centres in Thoothukudi District. The main objectives of the study mentioned below: 1. To study the socio-economic background of the patients in Thoothukudi District. 2. To know the opinion about Primary Health Care facilities and services of PHGs. 3. To examine the level of satisfaction about PHC services. 4. To find out the monthly income and expenditure of the respondents. 5. To evaluate theimprovement of PHC Services. In order to perform the analysis on the socio-economic status of the patients, the villages of Thoothukudi district such as Mullakkadu, Kumaragiri, Mudivaithanenthal, Servakaran Madam and Korampallamselected. The simple random sampling technique used. Secondary data have collected from books, journals, newspapers, internet and periodicals. Percentage analysis, averages, standard deviation, t test, chi-square test, correlation, and probability analysis used. The data related to December 2018. The study reveals that the association between satisfaction of facilities and services of PHGs and socio-economic variables namely age, marital status and family income per month is significant at 5 percent level as the P value is less than 0.05. Hence, the null hypothesis rejected for these variables. The rest of the socioeconomic variables namely, sex, family size and educational qualification not significantly associated at 5 percent level with the satisfaction of facilities and services of PHGs. Hence, the null hypothesis has accepted for these variables. An effort has been made to control the significant relationship between the socioeconomic variable and improvement of PHC Services. It concluded that there are no significant relations between socio-economic variable and improvement of PHC Services.

The great personalities till now have achieved big position in life just because of their hard work and education. Education is the only medium by which you can win this world. Education is a conducive process which drugs a person from darkness, poverty and misery by developing his individuality in all its aspects- physical, mental, emotional and social so that a person can become responsible, dynamic, resourceful and enterprising citizen of strong good moral character. In the age of globalization and information, the nation faces challenges of education on several fronts, namely adult and continuing education, school education, higher education and professional education. The challenges vary not from one level to another but also from one region to another with gender disparities, rural urban disparities etc. Moreover with the increasing population, it has become difficult to provide education to all through traditional methods as they are not sufficient and not par with the growing requirements of modern education.

The marketing mix encompasses a key aspect in marketing due to which companies and various senior level managers are able to produce the response it wants in the target market. As its four components i.e. Product, Price, Place and Promotion play a significant role along with this in today scenario others 3P’s i.e. people, process and physical evidence are also playing an important role. Despite the currency of this topic in the media, the concepts and tools of marketing mix date back at least 30 to 40 years. The concept is of growing interest partly because of the corporate world’s interest in growing topline revenue, and the proliferation of new media (i.e., new ways to spend the marketing budget), including the Internet, online communities, search engines, event marketing, sports marketing, viral marketing, cell phones, and text messaging, etc. The marketing mix is widely used and applied indiscriminately to a broad range of marketing models used to evaluate different components of marketing plans, such as advertising, promotion, packaging, media weight levels, sales force numbers etc. This study examines the perceived association between marketing mix and positioning of brands and effectiveness of its 7p’s in the marketing of its product. The survey shows that the perceived valuation of marketing mix has a deep impact in brand image as well as in the positioning. The present study has conducted by analyzing the data by chi square test wherein the result shows that calculated chi value is less than table chi value due to which null hypothesis is accepted. This study contributes to the literature on the relationship between marketing mix and positioning of brands.

In India the issue of managerial compensation has been seen with greater importance since the start of liberalisation, privatization and globalisation. More specifically, after the collapse of some renowned large companies namely, Satyam Computers, Enron, Tyco, WorldCom etc., the issue on managerial compensation has come to the centre of debate. Top executives of those companies were granted Employee Stock Option Plan as a regular practice even when the company were making huge losses. As a result, top executives were made huge money depriving the shareholders. Top executives also used company’s fund for personal use and shareholders, the real owners of the funds were deprived. In this context, we have made an attempt to explore the interrelationships between managerial compensation, firm performance and firm characteristics parameters by studying some selected Indian automobile companies. A linear regression model that captures compensation data along with key financial performance and corporate characteristics parameters are used to explain the determinants of managerial compensation. It is found that return on capital employed, market capitalisation, firm size and debt equity are the significant determinants of managerial compensation. JEL Classification: M12, L25, G32, , M41.