Indian Journal of Agriculture Business
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Indian Journal of Agriculture Business 1(1):p 51-54, . | DOI:
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An overview of Indian Meat Marketing: Challenges and Scope
S. K. Bharti , S. K. Bharti , V. Pathak , V. P. Singh , Anita
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Indian Journal of Agriculture Business 1(1):p 51-54, . | DOI:
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Abstract
Livestock sector is one of the most imperative components of agriculture in India. Despite the fact of large livestock population, the meat industry in India has not taken its due share. There are many reasons for the stagnant growth of the meat industry, including lack of implementation of scientific knowledge, inadequate attention of entrepreneurs, negative approach of public towards meat, socio-political considerations and improper retailing system. Most meats are sold in the domestic market without proper sanitary inspection and labelling. The situation is further associated by perseverance of domestic consumers to buy freshly cut meat from the wet market, rather than processed or frozen. In most of the domestic markets, the transaction takes place after examination of the animal by the byres through the broker or commission agent. Meat export market is substantiate and augmenting at acceptable pace by following sanitary and phytosanitary mandatory measures. Government of India has laid down standards for export market, which include standards for abattoir processing plant and various meat products. Though there are many promising outlook which support the potential for growth of meat industry at domestic market, there are still some moderation which if not treated sooner can faze the growth prospects of meat industry in India.
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- S. K. Bharti
, - S. K. Bharti
, - V. Pathak
, - V. P. Singh
, - Anita
,
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