Abstract An innovation, no matter how well designed, would be perceived useful only when it is properly adopted. Practicability is the degree to which a particular dairy practice may be tried on a limited basis which can be communicated, the results visible, demonstrable and trialable on the farmer’s fields. In the present investigation practicability is studied under the subheads. A total of nine dairy innovations were suggested for adoption and 360 dairy farmers, Communicability, Visibility, Demonstrability and trialability who were first to adopt the innovations were selected from three districts of Andhra Pradesh i.e., Visakhapatnam, Krishna and Chittoor respectively. Results revealed that, the recommendations i.e, package of practices for rearing heifers, pregnant and lactating animals; feeding of area specific mineral mixture; strategies for enhancement of milk yield and quality; cultivation and feeding of azolla and use of ICT’s in adoption of innovations were perceived to be communicable, visible, demonstrable and trialable by majority of the respondents. The innovations possessing complicated technicalities may be made practicable by improvising skills through hands on training, interaction through mobile phones/social media and publicity through mass media.

• 1.   Andrew Hall, Rasheed Sulaiman V, Norman Clark and Yoganand B 2003. From measuring impact to learning institutional lessons: An innovation systems perspective on improving the management of international agricultural research. Agricultural Systems, Volume 78, Issue 2, November 2003, Pages 213-241.
• 2.   Devendra C 2008. Improvement of animal agriculture in small farms and landless systems in Asia. Proceedings of the 13th Animal Science Congress of the Asian–Australasian Association of Animal Production Societies, September 2008, Hanoi.
• 3.   Egyir I.S, Owusu-Benoah E, Anno-Nyako F.O and Banful B 2011. Assessing the factors of adoption of agrochemicals by plantain farmers in Ghana. Journal of Enterprising Communities, 5(1):83-97.
• 4.   Ghosh R.K, Goswami A and Mazumdar A.K 2004. Adoption behavior of dairy farmers in cooperative farming systems. Livestock Research for Rural Development, 16 (11):1-9.
• 5.   Rogers E.M. Diffusion of innovations, 5th edition, New York, Free Press, 2003.
• 6.   Vasantha R 2002. Innovation and Adoption of Integrated Pest Management Practice in Cotton, Andhra Pradesh. Ph.D Thesis, Acharya N.G.Ranga Agricultural University, Hyderabad.

Funding

Below is the link to the supplementary material.