Home > Journals > Indian Journal of Agriculture Business

Indian Journal of Agriculture Business

Submit your article Read this Journals View all journals
Full Text (PDF)
Original Article

Reaching the Unreached Through Mobile Apps: A Field Study

G.R.K. Sharma Professor & University Head Dept. of Veterinary & A.H.Extension Education, College of Veterinary Science Sri Venkateswara Veterinary University Tirupati, Andhra Pradesh 517502, India. , G.R.K. Sharma

Author Information
Licence:


Indian Journal of Agriculture Business 3(2):p 71-74, . | DOI: DOI: http://dx.doi.org/10.21088/ijab.2454.7964.3217.2
How Cite This Article:
Received : N/A         Accepted : N/A          Published : N/A
Abstract

Mobile phones can act as a catalyst to rejuvenate the extension services. Recent advancements in the mobile technology are the mobile apps. Mobile apps as an extension services delivery tool could be the most affordable way for farmers to access useful, relevant information. The quality of mobile apps mainly attribute to effective extension service delivery. Thus, present research was formulated to study the quality of mobile apps to improve services to livestock farmers. The study reveals that majority of the respondents were young with basic education, marginal farmers and had medium herd size with medium innovativeness. The quality of the mobile app was good which was measured on different aspects viz. downloading, user interactivity, attraction, holding the interests, visuals and content. There is a need to focus on improving the quality of the mobile apps so that mobile apps could be better utilized in livestock extension system.

Keywords: Mobile Apps; Quality; Livestock; Extension; Women. 

References

No records found.

Funding

Author Information

Authors and Affiliatione

  • G.R.K. Sharma Professor & University Head Dept. of Veterinary & A.H.Extension Education, College of Veterinary Science Sri Venkateswara Veterinary University Tirupati, Andhra Pradesh 517502, India.
    ,
  • G.R.K. Sharma
    ,
Conflicts of Interest
Supplementary Information

Below is the link to the supplementary material.

Rights and Permissions


About this article

Cite this article

Licence:


Download citation

Received Accepted Published
N/A N/A N/A
DOI: DOI: http://dx.doi.org/10.21088/ijab.2454.7964.3217.2
Keywords

Article Level Metrics

Last Updated

Sunday 08 June 2025, 01:19:59 (IST)

96

Accesses

00
0
00

Citations


22
11
23

View full article metrics including social shares, article views and publishing history


Article Keywords

Keyword Highlighting

Highlight selected keywords in the article text.


Timeline

Received N/A
Accepted N/A
Published N/A

licence




Access this article


Reprint Order Form
Buy Single Article
Institutional Subscriptions

Share